Skip to tiers

Came for the rhino.Stayed for the wine.

Four shipments a year of our Signature and Keras Collection wines. Your tasting fee waived every time you walk in. And a black rhino calf in Kenya named Liora, because our members chose the name. That is what membership here looks like.

Choose your tier
Ships March · May · September · December
From $120 a quarter
Funds Blake’s care and three field partners

Three tiers. One Foundation.

Same wines, same welcome at the door, same line in the ledger. The tier sets how many bottles arrive each quarter and how many tastings per visit are on the house. Most members land on Advocate. The ones who stay longest tend to end up at twelve.

Enthusiast

Four bottles a quarter, 10% off, two tastings per visit, and 25% off any Rhino Experience.

4bottles a quarter
10%off wine & merch

About $120 a quarterplus $35 flat ground shipping

Four shipments a year, March, May, September and December, plus two optional seasonal allocations in June and November.

  • Tastings per visit Up to 2, tasting fee waived
  • Rhino Experiences 25% off every experience
  • Release-party tickets 2 a year
  • Customization Semi-customizable, Flagship always included
  • Member events Member Hub and member-only events

Advocate

Eight bottles a quarter, 15% off, four tastings per visit, and free shipping on 6 or more.

8bottles a quarter
15%off wine & merch

About $240 a quarterfree shipping on 6 bottles or more

Four shipments a year, March, May, September and December, plus two optional seasonal allocations in June and November.

  • Tastings per visit Up to 4, tasting fee waived
  • Rhino Experiences 2 complimentary a year, then 25% off
  • Release-party tickets 4 a year
  • Customization Fully customizable, early access to new releases
  • Member events Member Hub and member-only events

Collector

Twelve bottles a quarter, 20% off, six tastings per visit, and VIP perks at member events.

12bottles a quarter
20%off wine & merch

About $360 a quarterfree shipping on 6 bottles or more

Four shipments a year, March, May, September and December, plus two optional seasonal allocations in June and November.

  • Tastings per visit Up to 6, tasting fee waived
  • Rhino Experiences 4 complimentary a year, then 25% off
  • Release-party tickets 6 a year
  • Customization Fully customizable, priority on every release
  • Member events VIP access at member events, Member Hub

Every tier is a four-shipment minimum commitment, and a $100 early-cancel fee applies if you cancel before your fourth shipment. Skip or reschedule any shipment from your account before the cutoff, and switch tiers up or down at any time. Questions: 830-992-9526.

What a year actually looks like.

Most clubs go quiet between boxes. Ours has a calendar. Four shipments, two optional allocations you can say yes to, and a party attached to most of them.

  • March

    Spring allocation and exclusive party

    Red, white and rosé, your first box of the year. Customize it from your account before the cutoff, or let our sommelier’s picks stand. The party follows the release.

  • May

    May allocation

    The second quarterly box, packed and shipped mid-month.

  • June · optional

    Summer allocation and the Summer Soirée

    A warm-weather box you opt into, and an invitation to the Soirée that comes with it.

  • September

    September allocation

    The harvest-season box.

  • November · optional

    Sparkling allocation and exclusive party

    Bubbles for the end of the year, if you want them, with a party of their own to open them at.

  • December

    December allocation

    The year’s last box. Then a quiet question before year two: renew, pause for a season, or step up a tier.

Wine people who are conservationists.

Most members join from well outside Fredericksburg and rarely make the drive. What they join is a conservation community that funds rhinos worldwide, and they are the people who know Blake best, the ones beside him most often. Two calves on two continents show what their shipments paid for.

Hercules, a young white rhino calf, walking toward the camera at Care for Wild

Meet Hercules.

A Southern White calf, orphaned in October 2024 after a hyena attack. Care for Wild in South Africa, the world’s largest rhino orphan sanctuary, took him in. Our members adopted him outright: his feed, his care, and the people who raise him.

Care for Wild · Mpumalanga, South Africa
Liora, an Eastern Black Rhino calf, looking straight at the camera in green grass at Ol Pejeta

Meet Liora.

Born to Lola at Ol Pejeta on January 29, 2025, her mother’s first surviving calf. Our members chose her name; it means “My Light.” It now sits permanently in the Kenya Wildlife Service database, along with a five-year commitment to her protection.

Ol Pejeta Conservancy · Laikipia, Kenya
$1.5M+

Raised for rhino conservation through 2025, funding the International Rhino Foundation, Care for Wild and Ol Pejeta Conservancy.

A portion of every Rhinory bottle supports the Rhinory Foundation. The audited breakdown is in the 2025 Impact Report. Visit the Foundation →

The tasting fee is on us. Every visit.

Walk in, tell the wine educator you are a member, and the tasting fee comes off the tab for you and your guests. Your tier sets how many tastings per visit. Pair the visit with a Pinnacle, a Sip & Paint, or Goodnight Blake at member pricing, and bring the flight notes home to plan your next box.

Enthusiast2tastings per visit, 25% off every experience
Advocate4tastings per visit, 2 complimentary a year, then 25% off
Collector6tastings per visit, 4 complimentary a year, then 25% off

Already here with a glass in hand? Ask your educator about joining at the bar. Sign up today and today’s tasting is on us too.

Two members toasting with red wine under the pavilion at a Member Bash
A guest in a wide-brimmed hat with a glass of wine on the patio

Crash Subscribe & Save. The simple way in.

Three Crash Collection bottles for $100 flat, shipped monthly, every two months, or quarterly. Pick any three of seven at signup. No minimum, no lock-in, cancel from your account whenever. A portion of every bottle still goes to the Foundation. Plenty of members start here and step up within the year.

See Crash Subscribe & Save

Before you join.

The questions worth answering up front, so the rest of the year is about the wine and the rhinos.

Q · 01What is the difference between the Conservation Circle and Crash Subscribe & Save?
The Conservation Circle is the membership: Signature and Keras Collection wines four times a year across three tiers, with tastings waived, member events, and the Member Hub. Crash Subscribe & Save is the no-commitment subscription: three Crash Collection bottles for $100 on the cadence you choose.
Q · 02Is there a minimum commitment?
Four shipments at your tier or higher. Cancel before your fourth shipment and a $100 early-cancel fee applies. After that, cancel any time from your account. Crash Subscribe & Save has no minimum and no fee.
Q · 03Can I choose what goes in the box?
Advocate and Collector members customize fully from the account portal before the cutoff. Enthusiast members customize around the Flagship, which is always included. Leave it alone and our sommelier’s selection ships.
Q · 04Can I skip a shipment, or pick it up instead?
Yes to both. Skip, reschedule, or set a delivery date from your account before the cutoff. Pickup members collect at the winery by month end; anything left after that ships the following month.
Q · 05Where does the money actually go?
A portion of every Rhinory bottle supports the Rhinory Foundation, which funds Blake’s care here and grants to the International Rhino Foundation, Care for Wild in South Africa, and Ol Pejeta in Kenya. The 2025 Impact Report publishes the audited breakdown, and around month nine you get a note with the specifics of what your own shipments funded.
Full membership terms, shipping states, and the early-cancel policy live in the Conservation Circle terms. Questions: [email protected] · 830-992-9526

Sip Wine.Save Rhinos.Four times a year.

Pick a tier and the first box ships with the next allocation. Everything else, the tastings on your visits, the seasonal allocations and the parties that come with them, follows on its own.

Choose your tier Call 830-992-9526

Already a member? Go to the Member Hub