A winery with one rhino-shaped purpose.

Rhinory began on a 2016 safari in South Africa, when two rhinos were poached nearby. Two people from a Hill Country family 150+ years deep came home and decided to do something with the land they had. Today, above the Pedernales, a working winery funds a working sanctuary, and its heart is Blake.

A Legacy Rooted in Texas. A Mission Born in Africa.

We started our rhino journey after visiting South Africa in 2016. While we were on safari, two rhinos were poached nearby. It was quite traumatic to the rangers, the patrons, and the surrounding community that relies on tourism for their local economy. Before this experience, rhino poaching was something we had only heard about. Being there and witnessing its consequences made the heartbreak real.

Our family decided we wanted to assist rhino conservation in any way we could. We looked into importing rhinos into Texas, where they would be safe, and we could have a ‘reserve population’ if rhinos are poached to extinction in Africa. Bringing them to a private reserve is more complicated than we imagined. We needed money and land to support that effort, so we hatched the idea of combining a winery with our desire to save rhinos.

Craig Stevens & Chesney Castleberry · Owners, Rhinory
Two white rhinos grazing side by side in open bush, 2016, South Africa
2016South Africa

One trip started it. Every trip since has kept it going.

We have been back to South Africa several times since 2016, and every visit sends us home with more reasons to do what we do.

A Winery of Purpose.

Fifty-five acres of Hill Country, right on Highway 290 and backing onto the Pedernales. A creek winds through the property, where the wildlife comes down to socialize and sip a drink of its own. Blake’s habitat is built for watching him with a glass in hand, and the old oak grove beside it shades one of his feeding platforms and his watering hole. Not a bad seat in the house.

Estate vineyard rows, above the Pedernales.
Craig Stevens and Chesney Castleberry, and family.

A Hill Country family, 150 years deep.

We continue the ranching and farming tradition, raising rhinos instead of cattle and wine grapes instead of hay.

Come walk the land where the wine meets the wild. Blake is waiting.

Meet Blake.

Blake is our resident Southern White Rhino, over 4,500 pounds of him, who came to us from Fossil Rim in March 2022 as part of a survival and breeding program. He grazes, wallows, and lines up for his monthly pedicure a few steps from where you taste. His habitat is designed for guests to view and observe Blake while enjoying the wine, right next to one of his feeding platforms and watering hole.

Two continents. One glass.

South Africa Texas

Our Signature and Keras collections come from producers in Texas and South Africa known for sustainable practices. Pour one a fence-length from where Blake grazes, or have it shipped to your door. A portion of every bottle funds rhino conservation.

Keras Collection

Keras means “horn,” for the strength and resilience of the rhino. Our ultra-premium, limited-production bottlings, sourced through our deepest producer partnerships. Depth, complexity, and global terroir, held for our most dedicated supporters.

Signature Collection

The heart of Rhinory, crafted to our definitive winemaking philosophy. These are the wines that define the brand: consistent quality, careful sourcing, and the balance we chase in every bottle.

Rhinory Foundation

From the tasting room to the field.

Rhinory Foundation is a 501(c)(3) public charity, launched in 2025. It passes what the winery raises through to three partners protecting rhinos on the ground in Africa and Asia.

Care for WildSouth Africa · world’s largest rhino orphan sanctuary
International Rhino FoundationSumatran Rhino Sanctuary · Way Kambas, Indonesia
Ol Pejeta ConservancyKenya · home to the last two northern white rhinos

Conservation Circle.

With every season, wines from our Signature and Keras collections arrive at your door. Members save up to 20% on Signature, Keras and merch, taste with us on the house, and hear about release parties first. Membership helps care for Blake, and a portion goes to the field.