The Texas winery
where every bottle
has a heartbeat.
Wine Rooted in Conservation
Our Story
World-Class Wine. Real-World Impact.
Rhinory was born out of a profoundly life-changing experience during a 2016 safari in South Africa. After witnessing the heartbreaking aftermath of a local rhino poaching incident, founders Craig Stevens and Chesney Castleberry knew they had to act. What began as a mission to create a secure “reserve population” of rhinos in Texas quickly evolved into an innovative concept. To generate the immense resources and land needed to protect these animals, they combined their dedication to global conservation with a passion for exceptional wine. Today, Rhinory is the result of that vision, a sanctuary where world-class winemaking and wildlife preservation meet.
Google · Yelp · Facebook · TripAdvisor.
Came here for the rhino, but stayed for the wine. So far this place has the best portfolio of wines we have had in the area, and it is a really good winery with a heart for rhino conservation.”
Three collections.
One mission.
Discover a portfolio where world-class winemaking meets a vital global mission. Our collections range from Crash, a bright, effortlessly approachable wine perfect for the everyday pour, to the Signature series, the elegant and balanced heart of our cellar. For our most discerning guests, Keras represents the absolute peak of our craft: small-lot, single-vineyard reserves built to age beautifully. However you choose to experience Rhinory, you are drinking with purpose. Every bottle enjoyed ensures a portion of proceeds directly funds our winery’s conservation initiatives and supports global rhino protection through the Rhinory Foundation.
Signature. The defining wines.
Our Signature wines represent the core of Rhinory, crafted to showcase our definitive winemaking philosophy. These are the wines that define our brand, embodying our consistent quality and commitment to excellence.
Keras. The full expression.
Keras Collection is the pinnacle of exclusivity and craftsmanship. Keras, meaning ‘horn,’ symbolizes the immense strength and resilience of the rhino. These ultra-premium, limited-production wines embody that same power and quality.
Crash. Your everyday pour.
Crash offers our most approachable, versatile wines, made for everyday enjoyment and easy sipping. Bright, fruit-forward, and ready the moment you are, it is the bottle you reach for on a Tuesday or pour for a crowd, and every glass still gives back to rhino conservation.
Worth the drive.
Worth the flight.
Experience the best of two hemispheres alongside Blake, our resident 4,500-pound Southern White Rhino. Choose your journey, from an accessible Signature flight to an unforgettable private encounter. However you visit, your presence matters. Every experience and bottle purchased directly sustains our on-site rhino care team and funds the Rhinory Foundation’s global conservation efforts.
Rhino Encounters
Meet Blake up close. Guided, Rhino Keeper-led time with our over 4,500-pound Southern White Rhino, paired with wine from two continents, where every pour supports rhino conservation.
ExploreWine Tastings
Two powerhouse wine regions, one unforgettable lineup. Experience Texas and South Africa, bringing two hemispheres together at one table to support global conservation.
ExploreGroups & Events
Celebrations, corporate gatherings, and private moments on the estate. Tell us what you have in mind and we will build the day around it, from the welcome pour to the final toast beside the herd.
ExploreWorth the drive, worth the flight
About 20 minutes from downtown Fredericksburg, 13 miles east on US 290. Open daily, 11 AM – 5:30 PM.
Conservation at a glance
A world-class winery,
a living sanctuary,
one shared mission.
Three rhinos, three countries
Blake does more than just inspire us; he bridges the gap between the Texas Hill Country and the front lines of global preservation. Every moment spent in his presence deepens our commitment, turning a world-class wine experience into a direct catalyst for protecting his wild counterparts.
Meet Liora, our sponsored rhino at Ol Pejeta Conservancy, proudly brought into our wildlife family by Conservation Circle members at our 2025 Gala. She stands as a living testament to our community’s global impact and our ongoing commitment to protecting vulnerable populations in the wild.
Meet Hercules, who was tragically orphaned as a calf and hand-raised at Care for Wild, the world’s largest rhino orphanage. As a vital symbol of hope and survival, his journey anchors our deep commitment to supporting the dedicated teams working on the front lines of rescue, rehabilitation, and release.
$1.5M+
Raised since 2022 to protect rhinos in Texas and around the world
3
Global conservation partners funded
3
Continents where Rhinory helps protect rhinos
Fredericksburg, Texas
Blake · resident
$300,000 a year in care
Care for Wild, South Africa
Hercules
Rehabilitation in Africa
Ol Pejeta, Kenya
Liora
Black Rhino & Two Northern White Rhinos
Sumatra, Indonesia
Sumatran rhino · IRF
$134,100 to the IRF
Wine · Art · Conservation
Sip Wine.
Save Rhinos.
Our community fuels our conservation. A portion of every glass poured moves directly through the Rhinory Foundation to support our partners protecting rhinos across Africa and Asia. For those inspired to make an even deeper impact, there are ways to go further. Your presence matters, directly sustaining our on-site rhino care team here in Texas and driving essential sanctuary partnerships across the globe.
Rhino, fun fact
A rhino’s horn is made of keratin, the very same protein as your own fingernails.