The Texas winery
where every bottle
has a heartbeat.
Wine Rooted in Conservation
World-Class Wine. Real-World Impact.
Rhinory was born out of a profoundly life-changing experience during a 2016 safari in South Africa. After witnessing the heartbreaking aftermath of a local rhino poaching incident, founders Craig Stevens and Chesney Castleberry knew they had to act. What began as a mission to create a secure reserve population of rhinos in Texas quickly evolved into an innovative concept. To generate the immense resources and land needed to protect these animals, they combined their dedication to global conservation with a passion for exceptional wine. Today, Rhinory is the result of that vision, a sanctuary where world-class winemaking and wildlife preservation meet.
Google · Yelp · Facebook · TripAdvisor.
Came here for the rhino, but stayed for the wine. So far this place has the best portfolio of wines we have had in the area, and it is a really good winery with a heart for rhino conservation.”
Three collections. One mission.
Enjoy the everyday drinkability of our Crash Collection. Set your table to impress with our Signature Collection. Save our small-lot and single-vineyard Keras Collection for special occasions, or for a well-earned treat. Across all three you get the best of Texas and South Africa. A portion of every bottle funds rhino conservation.
Keras. The full expression.
Keras means horn. Small lots from South Africa: Cabernets from Stellenbosch, Pinot Noir from the Hemel-en-Aarde Ridge and the Wijde sparkling. The reds want a few years in the cellar.
Signature. The defining wines.
Mostly Texas High Plains fruit. Albariño from Veesart Vineyard and Picpoul Blanc from Rowland-Taylor. Our Mourvèdre took 92 points at Decanter.
Crash. Your everyday pour.
Everything here is $28. Chardonnay from Stellenbosch, Shiraz from the Western Cape, a sparkling Pinotage Rosé from the Coastal Region, a sweet sparkling Rosé, and Bliss in sweet red, rosé and white. The Crash Subscription gives you fixed-price shipments and shipping.
Worth the drive. Worth the flight.
Nowhere else pairs exceptional Texas and South African wines with a rhino at the next fence. Elevate your visit with our private, keeper-led Pinnacle Experience. A portion of every tasting fee goes to rhino conservation.
Rhino Encounters
Meet Blake up close. Guided, Rhino Keeper-led time with our Southern White Rhino, paired with wine from two continents, where every pour supports rhino conservation.
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Wine Tastings
Two powerhouse wine regions, one unforgettable lineup. Experience Texas and South Africa, two hemispheres together at one table to support global conservation.
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Groups & Events
Celebrations, corporate gatherings and private moments on the estate. Tell us what you have in mind and we will build the day around it, welcome pour to final toast.
Explore (opens in a new tab)12 minutes from downtown Fredericksburg, 13 miles east on US 290. Open daily, 11 AM – 5:30 PM.
Three rhinos, three countries, one community.
Blake
Blake does more than just inspire us; he bridges the gap between the Texas Hill Country and the front lines of global preservation. Every moment spent in his presence deepens our commitment, turning a world-class wine experience into a direct catalyst for protecting his wild counterparts.
Liora
Meet Liora, our sponsored rhino at Ol Pejeta Conservancy, proudly brought into our wildlife family by Conservation Circle members at our 2025 Gala. She stands as a living testament to our community’s global impact and our ongoing commitment to protecting vulnerable populations in the wild.
Hercules
Meet Hercules, who was tragically orphaned as a calf and hand-raised at Care for Wild, the world’s largest rhino orphanage. As a vital symbol of hope and survival, his journey anchors our deep commitment to supporting the dedicated teams working on the front lines of rescue, rehabilitation, and release.
$1.5M+
Raised for rhino conservation, here and worldwide
3
Global conservation partners funded
3
Continents where Rhinory helps protect rhinos
Sip Wine.
Save Rhinos.
Our community fuels our conservation. A portion of every bottle funds rhino conservation. For those inspired to make an even deeper impact, there are ways to go further. Your presence matters, directly sustaining our on-site rhino care team here in Texas and driving essential sanctuary partnerships across the globe.
Rhino, fun fact
A rhino’s horn is made of keratin, the very same protein as your own fingernails.